What Product should you develop first?

Product Management is a discipline at the confluence of marketing, technology and business.  It is located at the epicenter of the “Fuzzy Front End”.   Independent of the product or service, the process of determining what to develop is anything but scientific.  To make things more difficult, there will always be competing ideas and opinions on what the development priority should be. Leaders can find themselves in a maze, not knowing which direction to proceed. RMI provides a new perspective clarifying the path ahead.

There are best practices that have matured with time, trial and error.  These processes improve the odds of launching a product or service that customers are willing to pay for.  RMI utilizes these hard-learned methods to help you reach The Competitive EDGE.  This method is simple yet surprisingly effective.  It quantifies Revenue potential, required Investment, Fit with business objectives, and Technical approach.  The tools are sufficiently flexible to fit any business model, product or market.  Call us today to schedule a free assessment.

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